We began our journey 60 YEARS AGO with the mission to cultivate the next generation of audience members at theaters, concert halls, and cultural centers. In our long history, our goal has always been to inspire generations to be lifelong consumers, creators, and appreciators of the arts. While we have not wavered in this endeavor, over the past 60 years, we’ve expanded and evolved. Our students are no longer just audience members. They participate and perform, create and compose, explore and engage. With this in mind, we developed a strategic communications plan that led us to identify a new name that reflects our commitment to the community.
Watch our brief video to learn more about our brand evolution and the journey that got us here!